Local SEO Optimization – 10 of 10 Google Page 1 Rankings – Case Study

Local SEO Optimization Begins At Home

Most small businesses owners that are actually smart enough* to know they need to be online and have a strong web presence don't have the first clue as to what to do or how to do it. This is not surprising, as the average financial consultant, doctor, mechanic or pizza shop owner did not go to school for local web marketing. After all, there was no such thing more than fifteen years ago, and it's only in the last five or so that it's become not just important, but – in my view – imperative.

local seo optimization*We live in a world where approximately 50% of small businesses don't have a website… much less a mobile-optimized website… much less understand the value of a strong web presence.

video seo watch the videoHeck, it's been my general experience that most small business owners don't know much about marketing, period – much less web marketing and the intricacies of navigating a constantly changing and radically evolving online environment. Which is an actual shame, as a little bit of local SEO optimization knowledge would go a long way towards helping most struggling small businesses.

And we can help. A lot. As in… putting your business front and center in the search results. Even, as hard as it may be to believe, into multiple slots on page one of the Google search results, as shown in the video below. But I digress…

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Local SEO Services – 10 of 10 Google Page One Rankings – Case Study

Local SEO Services? Sure. For Starters.

We undertook a project recently to demonstrate our site ranking prowess – and our ability to not just provide local seo services – but to kick butt and take names while doing so. How does 10 out of 10 page one rankings in Google sound? Yeah, that's right. We can take over the entire first page in many local markets!

local seo servicesNow, it's a fact that there are many SEO firms and web marketing consultants out there, and many that can rank your site on page one – for the right amount of money. Because to some extent, it's about the money. The harder the competition, the longer it takes and the more it costs.

video seo watch the videoNote that when they promise to “rank you,” they're generally not promising that they can do so for any particular slot unless you're paying the big bucks. There's ten slots on each Google search results page, after all. You'll be lucky if the average SEO guy gets you into one slot on page one. And that's fine. Nothing wrong with that. But…

We are regularly delivering five… or seven… or even all ten slots. Total market domination of Google page one, in other words. See the video proof…

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Small Business Marketing | Google Test | Did You Know Series 1 of 3

In our three part infographic series, The Small Business Marketing Did You Know series, we described three free fast ‘n' easy tests you can do to get your small business marketing/web marketing “graded” and see if it's working. In our experience, most business owners are shocked by what they find out. Certainly, those that aren't doing anything proactive at all (which describes most small businesses, unfortunately) can't expect much.

In fact, in the first of these – the Google Test, explained in the video – if you're “making the grade” in the least, it's really quite remarkable. Odds are, if you are in a competitive market at all, your result will be a complete and utter FAIL. But if you are showing up on page one of the relevant results, it's more by accident – as we say in the video – than by design.

In the Small Business Marketing Google Test video (above), we go into much more detail than was possible with an infographic alone. The “ground truth” of small business and web marketing is explained, as well as the specifics and importance of Google Places/Google Maps, and all the latest metrics small business owners must know to understand the importance of the web to small and local businesses in the new millennium.

All modesty aside (ahem), this one video can probably tell you far more about your basic web presence and what Google thinks of it than you have have ever known before! You might also want to check out the articles which accompany the actual info graphics. There's more great small business marketing information there, too.

Your goal with your small business and web marketing should be show up on the first page of the relevant search results – in Google, of course, but hopefully in other search engines as well. Preferably, in the top three positions. That's where 70% of all the clicks go!

When you have a good web presence, business just naturally flows to you. But the first step is to see where you're at – with the Google Test! Once you've done that, you can get a better handle on what needs to be done.

We hope you enjoy and learn from the video. If you've got questions or concerns, please contact the Web Genius!

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How to Get Page One Ranking in Google – If You Dare!

Everyone who is serious about having a successful website is concerned about web ranking, and more particularly, about achieving a page one ranking for one or more relevant keywords. Even in the age of social media, it's a real issue and concern.

In just the last few years, Google and the other big search engines have incorporated what are called “social signals” as a critically important metric for determining the quality of content. Once upon a time, before Facebook and Twitter, it was all about SEO and backlinks. Now social is the single most important driver in determining whether you have a page one ranking in the search results – or not!

The truth is, it has been and still relatively easy to game the “ranking system” with backlinks. Backlinks can be bought and built with relative ease and at a reasonable cost. But it's much, much, MUCH harder to fake real virality (i.e. human interest and real sharing). The folks at Google, being pretty darn smart, have figured that out. Besides the fact that social sharing is very relevant anyway, it's become the prime indicator for Google of whether a site is worthy of being ranked well.

As a consequence, it now weights social activities such as Likes, Shares, Favorites, etc. – the above mentioned “social signals” – as the single most important factor in determining page rank. SEO and backlinks still matter – just not nearly as much as they once did.

The upshot is this: if you want to “rank on page one,” you'd better have good social signals.

So, these days, the ranking algorythm – which is the top-secret formula concocted by Google to determine a page's worth – pays a lot of attention to Facebook, Twitter, Linked-In, Pinterest, etc. Just as you ought to pay careful attention to Matt Cutts' “social signals,” particularly in the following video.

Matt Cutts, being a Google insider and the company's point person on all matters related to SEO, page rank, backlinks, webmastering, etc. is the recognized authority on “how Google works.” One would be very, very wise to pay very close attention to what he says and heed his advice.

Mr. Cutts releases new videos frequently, answering questions from the public (if extreme web dorks can really be considered “the public”) and generally dispensing valuable info without guile.

No matter what web masters and business owners may think of Google, that is all to the good. Without Cutts, we'd know even less about the inner workings of Google – and we don't know enough as it is.

These days – as always – the company's driving imperative is to provide the best user experience for it's users as possible. To that end, Cutts is helping web masters to the extent that he can, without giving away the exact details that would allow the unscrupulous to take undue advantage.

Quite often neither Cutts nor Google discloses enough information to truly satisfy, particularly for those of in the web marketing community who rely heavily on our understanding of how Google works to do our jobs. Fortunately, through trial and error and judicious reverse-engineering, the general parameters of the Google algorythm have been understood. We want more, but what we do know is sufficient for a high degree of success, and what it takes to get a page one ranking.

In the above mash-up of Matt Cutts' various presentations, one can learn a tremendous amount. But as with all information presented online – regardless of the source – one must assess with a jaundiced eye. It is important to know whether information is to be trusted. To some degree, only time and experience can lead to true wisdom and discernment on this, as in any, subject.

So having said all that, follow what is presented here only if you dare! 😉

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Social Media Marketing Works for Small Business | Infographic | 1 of 3

Or, Why You Need Social Media Marketing!

One of the great “open secrets” of small business and web marketing these days is that social media marketing works – and works really well – if you work it, and if you know what you're doing.

Otherwise, it sucks.

So what the guys who are doing it right know is that it can be an incredibly powerful tool for your business, bringing in hordes of inquiries, leads, prospects, buyers and repeat customers.

Social Media Works for Small Business Marketing


Here are the facts:

Only 18% of small businesses actively use social media to build their businesses… but of those that do, 70% indicated that their social media marketing efforts met or surpassed all of their expectations. [Network Solutions Market Research]

Are you one of the 82% that isn't using social media actively – and the right way? If so, you need to seriously think about (or re-think) your position on the matter! After all, there's a darn good reason major Fortune 500 companies have invested so heavily in social media – while at the same time reducing (in some cases drastically) the amount of money they spend on traditional media. See: Fortune 500 Social Media Surging if you want to know more.

They know that social media marketing delivers great results at greatly reduced costs. And as this infographic clearly shows, what's true for the Fortune 500 is also true for enterprises of all sizes. Wouldn't you also like to experience more “bang for the buck?”

If you've got questions or concerns, feel free to contact the Web Genius!

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