SEO/SEM/Social Media Marketing – STOP – 4 Reasons Why!

[This article was originally published on LinkedIn (7-28-14) in slightly different form.]

web genius picKarl “Web Genius” Steinmann here. I’ve been doing traditional SEO/SEM/social media marketing for a long time. I've ranked pages, videos and even whole sites to page one, number one on Google. I've spent years in the trenches doing all the dirty jobs, from content creation to backlink generation. Recently, I've spent a lot of time on social media, which, as many will agree, is an additional huge and largely worthless time suck. I've even dominated the entire first page of Google, controlling ten out of ten slots! Few SEO firms can deliver anything like that. The upshot is, I know of what I speak.

So here's the thing: In my considered opinion (and I know this is going to be controversial) professionals and small businesses operators have been thoroughly deceived by the industry about SEO/SEM/social media marketing. In fact, I have come to the rather radical conclusion that for most, online marketing is a more or less complete and utter waste of time and money!

Unless you're doing paid search the right way, that is! But more on that below. Continue reading SEO/SEM/Social Media Marketing – STOP – 4 Reasons Why!

Social Media Sucks – Why I Don’t Care Anymore, And Neither Should You! [2 of 2]

[Read Part 1 of “Social Media Sucks” – Click here!]

Here's a staggering fact for you. Approximately 65% of web searchers on Google ARE NOT clicking on the organic search results these days. That's right, they're clicking on the ADs!

social media marketing graphicNow we can argue about whether that's a fixed game or not (it is), and whether “the big G” has become a self-serving enterprise (so much for it's vaunted “ethics”), though I think the evidence very clearly shows that it has. But the point is, what Google has done is make it so that with the very best SEO/social strategy in the world – will get only a piece of 35% of the traffic. And that's, of course, assuming you have put in the time/money to get high up on page one to begin with. It's a glorious dream few will ever achieve on their own.

So, to put it bluntly… the game is rigged. The social media “masters” have conned you, and Google will “f” you. It's a matter of time, and it's just that simple.

Trying to get free traffic from Google, in decent quantity, is enough to drive men mad. It nearly put me over the edge, and you may be feeling the same way. But what's a business person supposed to do? Well, stick with me, because the affordable, rational solution is below…

Continue reading Social Media Sucks – Why I Don't Care Anymore, And Neither Should You! [2 of 2]

Social Media Sucks – Why I Don’t Care Anymore, And Neither Should You! [1 of 2]

Social media sucks. There, I said it.

Now, let's examine why I said it – and what's to be done about it.

There's a massive ecosystem (I call it, only half kiddingly, the “Social SEO Industrial Complex”) that has sprung up around social media, and the promotion of same. It seems to be all the rage still, and has been for some time. There are countless social sharing sites, tools and methods, and an endless din of mostly self-professed “experts,” all telling you what new and cool social networks you should be using – in addition to the old ones, of course.

social media marketing graphicThey'll tell you how many pieces of content you should be pushing out every week, how to promote said content, point you towards all the “latest and greatest” social media tools (usually $25+/mo., or more)… and remind you time and time again how freakin' glorious it all is, and will be for you, if you just keep at it for the next… say, year or so.

Can you see why I say “social media sucks?”

The good news is, there's an easy, cost effective, less intensive and expensive way around this nightmare. I'll explain it below…

Continue reading Social Media Sucks – Why I Don't Care Anymore, And Neither Should You! [1 of 2]