Facebook Facts: Infographic of Facebook Stats You Probably Don’t Know

Facebook Facts You Probably Don't Know

The stats are in, people, and if you still need convincing that Facebook should be a key piece of your small business marketing strategy – if not, in fact, the key piece – then the following infographic should make it all crystal clear.facebook facts

Here are the key points (as shown), with commentary.

• People aged 35 years and above now represent over 30% of the Facebook crowd.

The “kids” are leaving Facebook for Instagram, Path, Pocket and Pinterest, but that's more than OK, since it's the 30-somethings that have the serious intent and money to spend.

Continue reading Facebook Facts: Infographic of Facebook Stats You Probably Don't Know

Small Business Marketing | Google Test | Did You Know Series 1 of 3

In our three part infographic series, The Small Business Marketing Did You Know series, we described three free fast ‘n' easy tests you can do to get your small business marketing/web marketing “graded” and see if it's working. In our experience, most business owners are shocked by what they find out. Certainly, those that aren't doing anything proactive at all (which describes most small businesses, unfortunately) can't expect much.

In fact, in the first of these – the Google Test, explained in the video – if you're “making the grade” in the least, it's really quite remarkable. Odds are, if you are in a competitive market at all, your result will be a complete and utter FAIL. But if you are showing up on page one of the relevant results, it's more by accident – as we say in the video – than by design.

In the Small Business Marketing Google Test video (above), we go into much more detail than was possible with an infographic alone. The “ground truth” of small business and web marketing is explained, as well as the specifics and importance of Google Places/Google Maps, and all the latest metrics small business owners must know to understand the importance of the web to small and local businesses in the new millennium.

All modesty aside (ahem), this one video can probably tell you far more about your basic web presence and what Google thinks of it than you have have ever known before! You might also want to check out the articles which accompany the actual info graphics. There's more great small business marketing information there, too.

Your goal with your small business and web marketing should be show up on the first page of the relevant search results – in Google, of course, but hopefully in other search engines as well. Preferably, in the top three positions. That's where 70% of all the clicks go!

When you have a good web presence, business just naturally flows to you. But the first step is to see where you're at – with the Google Test! Once you've done that, you can get a better handle on what needs to be done.

We hope you enjoy and learn from the video. If you've got questions or concerns, please contact the Web Genius!

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Social Media Marketing Works for Small Business | Infographic | 1 of 3

Or, Why You Need Social Media Marketing!

One of the great “open secrets” of small business and web marketing these days is that social media marketing works – and works really well – if you work it, and if you know what you're doing.

Otherwise, it sucks.

So what the guys who are doing it right know is that it can be an incredibly powerful tool for your business, bringing in hordes of inquiries, leads, prospects, buyers and repeat customers.

Social Media Works for Small Business Marketing


Here are the facts:

Only 18% of small businesses actively use social media to build their businesses… but of those that do, 70% indicated that their social media marketing efforts met or surpassed all of their expectations. [Network Solutions Market Research]

Are you one of the 82% that isn't using social media actively – and the right way? If so, you need to seriously think about (or re-think) your position on the matter! After all, there's a darn good reason major Fortune 500 companies have invested so heavily in social media – while at the same time reducing (in some cases drastically) the amount of money they spend on traditional media. See: Fortune 500 Social Media Surging if you want to know more.

They know that social media marketing delivers great results at greatly reduced costs. And as this infographic clearly shows, what's true for the Fortune 500 is also true for enterprises of all sizes. Wouldn't you also like to experience more “bang for the buck?”

If you've got questions or concerns, feel free to contact the Web Genius!

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Small Business Marketing and SEO: What the HECK is SEO?

The following is one of the best videos I've ever seen explaining what SEO (search engine opimization) is, and why it's so important to your business. If you're wondering how it is that Google and the other search engines determine where and how to rank your site, this will tell you! At least in very basic form.

SEO is an enormously complex and complicated subject. Even those of us who have been working in it for years know that there is much we don't know. Google, Bing, Ask, etc. don't share their “secret sauce” with us. Furthermore, the web is changing all the time, and the search engine engineers are forever tweaking their creations. So a video such as this one can only scratch the surface.

But if you're a small business owner or other interested party seeking to understand what the heck online marketers are talking about when they go on and on about SEO, then this vid will give you a good idea.

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Small Business Marketing (Infographic) – Did You Know Series | Part 3B

Part 1A | Part 1B | Part 2A | Part 2B | Part 3A | Part 3B

So here we are, the end of the road for our Small Business Marketing Infographics – Do You Know series. Part 3B of 3 parts. We hope you've learned something of value along the way.

86% of web surfers look for local businesses to patronize! | So can they FIND YOU to BUY FROM YOU? Take the Google Test to find out how your small business marketing is doing! | Brought to you by imaWebGenius.com

Presumably, you just took the FreeGrader test. If you haven't you can head on over to FreeGrader right now and get your score. The test looks at more than just where you are in Google, but across the web as well. It analyzes your overall small business marketing footprint, if you will.

As shown on the infographic above, what we're looking for is a score of 85-90. A score that high (or higher) is fantastic, and represents a very sold web presence in which there is a high probability of being found in local web search. But if you didn't score that high, there's reason for concern – the lower the score, the greater the concern!

NOTE: the FreeGrader test is really only a loose, rule-of-thumb assessment of your overall web presence. A much more comprehensive online “audit” is usually recommended.

In any event, we think the data we've provided, combined with the tests you've done for yourself, should have done two things for you: 1) convince you (if you needed it) that having a strong web presence is critically important today, and only becoming more so, and 2) that there is no avoiding it if you want to be relevant to your local marketplace (and even in business at all).

So, there are basically two ways to go about fixing a less-than-stellar score from FreeGrader. And if you “flunked” the prior tests (GetListed and Google) too, you've really got a lot of work ahead of you.

1) You can attempt DIY (Do It Yourself). 

As discussed in my article series The Small Business Marketing Catch-22, this is a daunting task, but it's not impossible – just improbable. Most small business owners, entrepreneurs and managers simply don't have the time.

The reality is that if you're not an SEO/social media expert, odds are you're going to have to become one. Why? Because you have to know what to do, even if you're only directing the efforts of others (like the college kid you thought could run your social media efforts).

You may “save some money” over the cost of hiring a professional, except that in place of money, you'll be burning time. Lots of it. And in so doing, you'll be taking yourself away from the things you are really good at (and presumably like to do), only to embark on a very, very steep learning curve that comes complete with an ever-changing, highly confusing curriculum.

2) You can hire an expert. 

No matter how you do it, what's entailed is nothing less than building out a web presence into all the right channels, in the right sequence and using the right techniques, to get the fastest results possible – all without upsetting Google!

See, Google likes it when sites grow organically. In fact, it will give maximum love to sites it really likes. Conversely, Google hates it when people try to game the system and “cheat” their way to success online.

Do even the right things in the wrong sequence – or too fast – and you can jeopardize everything you're working so hard to build. Playing in the sandbox was a fun thing as a child, but being in Google's sandbox is not a good thing.

Now the definition of “cheating” online is a gray one, because one man's perfectly acceptable, if aggressive, web marketing campaign may be another's shameless efforts to buy success. Ironically, Google loves it when you “buy success” – so long as it's the Adwords advertising platform you're buying it with. Otherwise, not so much.

The objective of an effective small business marketing strategy online is to create the kind of web presence that causes a significant portion of all those web searches, calls, leads and visits to come to you. It can be done with “free” methods, or paid ones (the aforementioned Adwords, as well as Facebook ads and other ad networks) or a combination of the two.

The old expression “all roads lead to Rome” is an apt one in this circumstance. In fact, in many marketplaces today, it's entirely possible to utterly and completely dominate it. You wouldn't necessarily know that such a thing was possible just by looking at Google search results. Somehow, all the slots are always filled, right? But just because they are filled, doesn't mean the competition knows what it's doing.

The fact is, very few folks in the local marketplace know what they're doing online these days. While it's entirely possible to have a decent web presence entirely “by accident” in small markets, we do not recommend total apathy and/or ignorance as an effective small business marketing strategy!

What we do recommend is that you take your online marketing and web presence very seriously. Doing it right means having all the leads, business and sales you could ask for – even to the point of “owning” your local market. But not doing it right is fraught with peril. Not only will you be losing out on business you could and should have, with every day you wait you're making the competition stronger and your future chance to “get in the game” harder and harder.

We recommend kicking your small business marketing into high gear with all speed, and we're here to help if you think you need it.

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