Many small business owners have mistaken ideas about social media marketing. Some believe it is “only for the big boys.” Others think “it is a waste of time for small businesses.” A few even believe both. But nothing could be further from the truth.
See what I mean – and what you need to know – in our fast, FREE, “no pitch” Social Media Marketing Webinar. All you're going to be hit with is great, eye-opening info. Period.
Not only is social media and social media marketing important to any and all businesses that are serious about their marketing, it is increasingly becoming a critical factor and focus of any small business marketing strategy. Social media marketing justifies it's own existence by having a far better ROI than traditional media. But it does so much more for a business than just improving the bottom line – as if that wasn't enough in and of itself!
Social media marketing improves everything you're doing to promote your business online – and off! Sure, it creates buzz and virility, building your brand and making customers into evangelists. If all it did was that, it would probably be enough. But social media also amplifies and enhances SEO and “standard” web marketing. Social signals tell Google and the other search engines and directories that your site and/or content is valuable and useful.
You've probably heard the expression “the sum is greater than the whole of the parts.” It means all the pieces, when brought together, create a dynamic synergy that is greater than anything those pieces could do alone, even if running in tandem but independently of each other. Social media and social media marketing – done the right way – is the juice that creates that incredible synergy.
In our free webinar, we show you why you cannot afford to ignore social media or dabble at it. In some ways, social media marketing is now more important that your website – and that's assuming you're not one of the 50%+ of small business owners/managers that are still lacking even one of those!
Here are some social media marketing factoids you should know that will be touched on in the webinar:
- 2/3 of online adults use social media platforms such as Facebook, Twitter and LinkedIn regularly (Pew).
- Facebook now has over 1 billion members and over 500 million active users.
- 93% of customers expect companies to have a social presence (Cone).
- 61% of small businesses active in social media found that social media marketing brought them new business and repeat customers (Network Solutions).
There are many more startling and I would hope motivating facts and figures to be found in the webinar, and here on this site, all presented without pitch or hype. It's pure, valuable information. What you do with it is up to you.
At imaWebGenius, we know that Social Media Marketing is no longer kid's play – not that it ever was. The new reality and simple facts of life are that if you want to be achieve a maximum level of success online – or even a moderate one – you simply must do it, and do it right.
Click here to go to the Social Media Marketing Webinar.
Note: if you are already doing some things online (with your site, social, or both) and want to get an objective assessment of how well your efforts are faring in the eyes of Google, then I suggest you check out the infographics and information in our Small Business Marketing – Did You Know? series.