In our three part infographic series, The Small Business Marketing Did You Know series, we described three free fast ‘n' easy tests you can do to get your small business marketing/web marketing “graded” and see if it's working. In our experience, most business owners are shocked by what they find out. Certainly, those that aren't doing anything proactive at all (which describes most small businesses, unfortunately) can't expect much.
In fact, in the first of these – the Google Test, explained in the video – if you're “making the grade” in the least, it's really quite remarkable. Odds are, if you are in a competitive market at all, your result will be a complete and utter FAIL. But if you are showing up on page one of the relevant results, it's more by accident – as we say in the video – than by design.
In the Small Business Marketing Google Test video (above), we go into much more detail than was possible with an infographic alone. The “ground truth” of small business and web marketing is explained, as well as the specifics and importance of Google Places/Google Maps, and all the latest metrics small business owners must know to understand the importance of the web to small and local businesses in the new millennium.
All modesty aside (ahem), this one video can probably tell you far more about your basic web presence and what Google thinks of it than you have have ever known before! You might also want to check out the articles which accompany the actual info graphics. There's more great small business marketing information there, too.
Your goal with your small business and web marketing should be show up on the first page of the relevant search results – in Google, of course, but hopefully in other search engines as well. Preferably, in the top three positions. That's where 70% of all the clicks go!
When you have a good web presence, business just naturally flows to you. But the first step is to see where you're at – with the Google Test! Once you've done that, you can get a better handle on what needs to be done.
We hope you enjoy and learn from the video. If you've got questions or concerns, please contact the Web Genius!