Small Business Marketing | Google Test | Did You Know Series 1 of 3

In our three part infographic series, The Small Business Marketing Did You Know series, we described three free fast ‘n' easy tests you can do to get your small business marketing/web marketing “graded” and see if it's working. In our experience, most business owners are shocked by what they find out. Certainly, those that aren't doing anything proactive at all (which describes most small businesses, unfortunately) can't expect much.

In fact, in the first of these – the Google Test, explained in the video – if you're “making the grade” in the least, it's really quite remarkable. Odds are, if you are in a competitive market at all, your result will be a complete and utter FAIL. But if you are showing up on page one of the relevant results, it's more by accident – as we say in the video – than by design.

In the Small Business Marketing Google Test video (above), we go into much more detail than was possible with an infographic alone. The “ground truth” of small business and web marketing is explained, as well as the specifics and importance of Google Places/Google Maps, and all the latest metrics small business owners must know to understand the importance of the web to small and local businesses in the new millennium.

All modesty aside (ahem), this one video can probably tell you far more about your basic web presence and what Google thinks of it than you have have ever known before! You might also want to check out the articles which accompany the actual info graphics. There's more great small business marketing information there, too.

Your goal with your small business and web marketing should be show up on the first page of the relevant search results – in Google, of course, but hopefully in other search engines as well. Preferably, in the top three positions. That's where 70% of all the clicks go!

When you have a good web presence, business just naturally flows to you. But the first step is to see where you're at – with the Google Test! Once you've done that, you can get a better handle on what needs to be done.

We hope you enjoy and learn from the video. If you've got questions or concerns, please contact the Web Genius!

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Small Business Marketing (Infographic) – Did You Know Series | Part 1B

Part 1A | Part 1B | Part 2A | Part 2B | Part 3A | Part 3B

In the prior post of the Small Business Marketing Infographic series, the “front” to the “back” shown here, we posed the question as to whether the 86% of web surfers who are searching online for local businesses to patronize can find you and your business. But it's more than a rhetorical question, because it can be answered with empirical data. In fact, you can (and should) see the data first hand, and evaluate it yourself.

86% of web surfers look for local businesses to patronize! | So can they FIND YOU to BUY FROM YOU? Take the Google Test to find out how your small business marketing is doing! | Brought to you by

When you take the Google Test, you will very quickly see whether your web presence is making the grade or not. First, you'll see if you're showing up on page one at all. You'd be surprised (or maybe not) how many small business owners don't even know if they do or not. Of course, the ones that do show up on page on are usually quite aware of it, because it normally translates into a lot of calls and business!

If you're showing up, let's hope you're in the top 3 slots. Those get 70% of all the clicks. Further, if Google Places/Maps is present, are you showing up there, as well? Google has done an excellent job of “training” the public with their products, and many never look down the page past the map itself. They look for the nearest establishment and click the digital pushpin for more information.

No matter what ways consumers make use of the Google listings, the fact remains that if you aren't showing up for the keywords people are searching for, you're in big trouble. Period. End of story.

The simple Google Test answers the question from the “front” of this infographic. Can they find you to buy from you? 

No matter where you are on the Google listing, and whether you show up on Google Places/Maps or not, your positioning is not written in stone. Rest assured that it can very quickly be improved with the right small business marketing strategy.

Now here's something most small business owners don't know. It's kind of an open secret in SEO circles. Here goes: you can “own” more than one slot in Google! Yep, it's true. So, instead of having just one slot on page one for your keyword phrase, you can have three, or five, or even more!

Think about the implications of that for a moment.

See, if you do it right, you can have more than just your website showing up on page one. You can have secondary sites, videos and even local directory listings appearing there as well. And what do you think that does for? Yep… more clicks! Lots more.

Better still, when you grab multiple slots, you're actually denying the competition the opportunity get all that new and repeat business via Google.

Now it's true that not every market is conducive to multiple listings on page one. In a few, the competition is already too fierce, and you're “lucky” to get a single entry (luck having nothing to do with it, actually). But in many markets all over the USA and beyond, the Google listings are wide open to serious businesses that take the initiative.

Total online marketplace domination is not just possible, it's very, very achievable – if you know what you're doing and you have the time and resources necessary to make it happen. It won't happen overnight. But you'd be surprised how fast it can happen, too.

There's a flip side, of course. By the same token that you can dominate your local marketplace, your competition can do the same.

But whether we're talking a single listing (preferably at the top) or multiple ones, your business simply must be on page one or you might as well forget about getting any action from Google. Most people never go beyond page one, and most pick from the top few results.

And not to trouble you further, but the fact is that the longer you wait, the worse it gets. Those who achieve success in their local marketplace online are thereby positioned to benefit for years and years to come. Those who wait until it's too late will rue the day when they “coulda, shoulda, woulda.” Don't let that be you.

There's more in the Do You Know Small Business Marketing series, Part 2…another test!

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