Facebook Facts You Probably Don't Know
The stats are in, people, and if you still need convincing that Facebook should be a key piece of your small business marketing strategy – if not, in fact, the key piece – then the following infographic should make it all crystal clear.
Here are the key points (as shown), with commentary.
• People aged 35 years and above now represent over 30% of the Facebook crowd.
The “kids” are leaving Facebook for Instagram, Path, Pocket and Pinterest, but that's more than OK, since it's the 30-somethings that have the serious intent and money to spend.
• 70% of local business owners (who are on Facebook) now use it to market their products and services.
It's a natural and it should be a “no brainer.” But we live in a world where 50% of small business owners still don't even have a “crap site,” much less a fully functional, state-of-the-art, lead-generating website. Considerably less are “on Facebook” in any real sense of the word, and only a small percentage of those are using Facebook effectively. But yes, of those “on Facebook” – in the sense they are engaged and actually use Facebook (as opposed to checking in once every three months to see if there's been a sudden surge of fans) – the majority are “using it” for their businesses. As to how effectively… well, that's a different story!
Note: We've distilled the facts that we think are most relevant to our beat – small business and local marketing. But if you want to have your mind totally blown, check out “all” the Facebook stats, and even some shocking Facebook facts that Facebook itself would prefer you don't know.
• There are more than 2 BILLION connections between local businesses and people.
Imagine if only a tiny fraction of those were between you and your customers, and you were fully engaged with them (and vice versa). It would be a different world, wouldn't it?
• In an average week on Facebook, there are over 645 million views of, and 13 million comments made on, local business Facebook pages (i.e. fanpages).
• Approximately 70% of monthly active users in the U.S. and Canada are connected to a local business on Facebook.
How many of the local Facebook users in your community are connected to your business?
• 77% of B2B companies aquired customers from Facebook in 2012.
• 43% of B2C companies acquired customers from Facebook in 2012.
• 92% of small businesses say that social media is an effective marketing technology tool.
• According to a recent study called State of Inbound Marketing 2012, retail is the top industry that has acquired customers through Facebook.
• 48% of consumers who follow brands on Facebook do so in order to take advantage of sweepstakes and promotions.
The above stat proves that what keeps people coming back to your fanpage is real engagement, not just funny cat pics. If you're not using viral contests and coupons, which incentivize and reward engagement, you're shooting yourself in the foot. Ouch!
• 77% of B2C companies have acquired a customer through Facebook, compared to 60% for a company blog.
The takeaway? Yes, if you've got a good site/blog, and it's SEO'd the right way, you will get customers and traffic from Google/Bing. The fact is, most small business operations don't even have that. And getting to that point is a lot of work. So why not take the path of least resistance? Facebook ads going to Facebook fanpages which have viral contests or coupons built with custom Facebook apps lead, inevitably, to success on Facebook.
It's why Facebook marketing is clearly superior to every other kind of online/web/internet/inbound marketing out there today. The Facebook facts prove it.
Now, why not prove it to yourself? Contact us today if you want to see real results in your business marketing endeavors.