I had an experience the other day which illustrates the importance of 1) having a great guarantee, and 2) knowing what your competition’s guarantee is. It was also a lesson, as a consumer, in the hazards of assumption.
My business banker father used to say: “ASSUME: It makes an ASS out of U and ME.” That’s what I was thinking as I left Office Depot, not exactly in the best of moods, and on my way to Best Buy – where I knew I’d find satisfaction.
Lest the rather self-important title of this broadside deceive you, understand that this is not an in-depth, exhaustive, hard-hitting piece of business journalism. In fact, it’s little more than a personal anecdote. But it goes to a profoundly important aspect of business.
Karl “Web Genius” Steinmann here. I’ve been doing traditional SEO/SEM/social media marketing for a long time. I've ranked pages, videos and even whole sites to page one, number one on Google. I've spent years in the trenches doing all the dirty jobs, from content creation to backlink generation. Recently, I've spent a lot of time on social media, which, as many will agree, is an additional huge and largely worthless time suck. I've even dominated the entire first page of Google, controlling ten out of ten slots! Few SEO firms can deliver anything like that. The upshot is, I know of what I speak.
So here's the thing: In my considered opinion (and I know this is going to be controversial) professionals and small businesses operators have been thoroughly deceived by the industry about SEO/SEM/social media marketing. In fact, I have come to the rather radical conclusion that for most, online marketing is a more or less complete and utter waste of time and money!
Karl “Web Genius” Steinmann here. I'm working with a number of law professionals these days, and plan to work with more. As part of my ongoing “mission” to bring more people into the fold of PPC marketing, I wrote The Google Adwords Verdict specifically for legal eagles. It's all about the best way to generate “lawyer leads” and “attorney leads” I know of or have ever seen. It's seriously powerful stuff.
The thing is, this “lil ebook” really applies to any profession or business which either has A) a high initial customer value and/or B) a high lifetime customer value. So while it's geared specifically for lawyers and attorneys, it's lessons are near universal, and can be applied to any business enterprise or profession. Best of all, it can make you a lot more money!
For the past few months, very quietly but incredibly effectively, we've been generating lotsa leads for realtors. We use a variety of techniques, including ads on various platforms, to do it. But there's much more to it than that. In fact, much of the method is entirely proprietary and confidential, so we can't go into here. But if you want to know (and see) more…
Many small business owners have mistaken ideas about social media marketing. Some believe it is “only for the big boys.” Others think “it is a waste of time for small businesses.” A few even believe both. But nothing could be further from the truth.
See what I mean – and what you need to know – in our fast, FREE, “no pitch” Social Media Marketing Webinar. All you're going to be hit with is great, eye-opening info. Period.
Not only is social media and social media marketing important to any and all businesses that are serious about their marketing, it is increasingly becoming a critical factor and focus of any small business marketing strategy. Social media marketing justifies it's own existence by having a far better ROI than traditional media. But it does so much more for a business than just improving the bottom line – as if that wasn't enough in and of itself!
Social media marketing improves everything you're doing to promote your business online – and off! Sure, it creates buzz and virility, building your brand and making customers into evangelists. If all it did was that, it would probably be enough. But social media also amplifies and enhances SEO and “standard” web marketing. Social signals tell Google and the other search engines and directories that your site and/or content is valuable and useful.
You've probably heard the expression “the sum is greater than the whole of the parts.” It means all the pieces, when brought together, create a dynamic synergy that is greater than anything those pieces could do alone, even if running in tandem but independently of each other. Social media and social media marketing – done the right way – is the juice that creates that incredible synergy.
In our free webinar, we show you why you cannot afford to ignore social media or dabble at it. In some ways, social media marketing is now more important that your website – and that's assuming you're not one of the 50%+ of small business owners/managers that are still lacking even one of those!
Here are some social media marketing factoids you should know that will be touched on in the webinar:
2/3 of online adults use social media platforms such as Facebook, Twitter and LinkedIn regularly (Pew).
Facebook now has over 1 billion members and over 500 million active users.
93% of customers expect companies to have a social presence (Cone).
61% of small businesses active in social media found that social media marketing brought them new business and repeat customers (Network Solutions).
There are many more startling and I would hope motivating facts and figures to be found in the webinar, and here on this site, all presented without pitch or hype. It's pure, valuable information. What you do with it is up to you.
At imaWebGenius, we know that Social Media Marketing is no longer kid's play – not that it ever was. The new reality and simple facts of life are that if you want to be achieve a maximum level of success online – or even a moderate one – you simply must do it, and do it right.
Note: if you are already doing some things online (with your site, social, or both) and want to get an objective assessment of how well your efforts are faring in the eyes of Google, then I suggest you check out the infographics and information in our Small Business Marketing – Did You Know? series.