Last year I did a Facebook case study (actually, a mini-case study) which I forgot to post here. It shows the incredible efficacy of real estate lead generation on Facebook (or really, in any niche) – if you know what you're doing, of course. As shown here, we were able to create very strong response in a very short period of time, for next to nothing in cost.
NOTE: similar results on Google Adwords would have probably cost five times as much – if not ten. And since Adwords is nothing like Facebook ads running on Facebook, there is nothing like the long term or residual effect you get on the world's biggest social networking platform. If and until Google more effectively ties it's ad platform into Google+ – and Google+ starts to rival Facebook (it's not even a close second right now) – it will have nothing like the effect of Facebook ads.
Continue reading Facebook Case Study | Cost Effectiveness of Facebook Ads/Advertising
Facebook Facts You Probably Don't Know
The stats are in, people, and if you still need convincing that Facebook should be a key piece of your small business marketing strategy – if not, in fact, the key piece – then the following infographic should make it all crystal clear.
Here are the key points (as shown), with commentary.
• People aged 35 years and above now represent over 30% of the Facebook crowd.
The “kids” are leaving Facebook for Instagram, Path, Pocket and Pinterest, but that's more than OK, since it's the 30-somethings that have the serious intent and money to spend.
Continue reading Facebook Facts: Infographic of Facebook Stats You Probably Don't Know
5 Ways to Get Buzz & Buyers | Facebook “How To” Info
Everybody has heard of Facebook. Every business person has heard tales of the power of Facebook marketing. Some have even seen it first (or second) hand, as a colleague or competitor “goes viral” and generates enormous amounts of interest, excitement and revenue. Unfortunately, for every business person who benefits from Facebook, there are 50 or 100 who don't, either because they've failed at it or simply never tried it.
Still, they wonder what the ruckus is all about, and quite often doubt that it could really work for them (which is not the case, as Facebook will work well for just about any business, particularly B2C). These Facebook doubters fall into two broad categories; those with an under performing fanpage, and those with no fanpage whatsoever.
Either kind can be helped enormously by our FREE EBOOK, entitled 5 Ways to Get Buzz & Buyers from Facebook and the accompanying video, just below…
Continue reading Facebook – 5 Ways to Get Buzz & Buyers | “Facebook How To” Info